Take note of their names, and any trends you see among popular blogs. When thinking about your industry, use other blogs as a reference.
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It can also help you determine your tone. The industry you want to work in can help you brainstorm keywords, phrases, and messages that work for your audience.
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This can help you nail down the focus of your blog and help you choose a name that will draw readers in. Then, look at what types of content they’re interested in and how they’re choosing to consume their information. Search generally for your subject to get a sense of who is talking about it and searching for it. Using online chat forums and Google searches, you can nail down what types of people are looking into your blog’s subject and exactly what they’re wanting to know.Ī few tools you can use to find your readers are: “Talkin’ Wings and Birdy Things” will attract a bird lover, while “My Little Nest” might be too confusing or off-base.įinding your target audience is as simple as going online. For example, if you’re interested in getting views from bird enthusiasts, you might want to name your blog something distinctly avian. You’ll want your blog’s name to match the type of person you want to click on your page. An inviting, interesting name will get them to click and, more importantly, stay on the page. The first thing your target audience will see is the name of your blog. Someone looking to write about many different subjects can choose a broader name, while those wanting to write about something specific can hone it in a little more.įor example, a general travel blog could name their blog “Getting Out There,” while someone writing about airplane travel would want to go with something like “Up In the Air” or “Traveling Through the Clouds.” 2. Informal blogs might use contractions, slang, or buzzwords in their titles, while formal blogs will stick to pointed and simple titles. Once you have an idea of what kind of content you want to write, who you want to read it, and what you want them to do with the information they glean from your content, you can start thinking of a name. Do I want my blog to be formal or informal?.Do I want to stick to one subject or multiple?.Do I hope to become an authority on this subject or a casual contributor?.Do I want to write long-form pieces, or short articles and lists?.Am I an expert at something? Am I passionate about anything?.Do I want to make money with this blog?.Ask yourself the following questions to help find your focus: There are a few ways you can determine the goals for your blog.
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That will create a tonal shift that might confuse a prospective reader. This is a critical first step before deciding on a name since you’ll want to make sure what you choose aligns with your overall desires for the blog.įor example, you don’t want to name your blog “The Vagabond’s Easy Travel Hacks,” only to realize you actually want to write in-depth city studies and guides. Think About Your Goalsĭetermining your goals can help you nail down the tone and purpose of your blog. Below, we’ve broken down some ways to approach this question. With over 600 million blogs on the internet today, you want to make sure you pick something that will stick. The name you choose is the backbone of your brand. Pick a blog name below or start over for more inspiration!Ĭreating a blog is a big commitment.